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YIT Group
Saku Sipola, Head of Business Premises Division


Saku Sipola has been appointed President of Ruukki Construction (division of the Rautaruukki Corporation) from the beginning of May 2005.


1. Why is Finnish Design Year needed?

I believe that competitive advantages in many sectors can be improved with the aid of design alongside technological development. Even if it leads to only one new insight promoting the success of Finland, a year informing and reminding us of design is called for. For us, work safety is an important factor of success contributing to comfort in the workplace and the potential of personnel. Our project for Finnish Design Year has good opportunities for a comprehensive approach and for developing new solutions in work safety.


2. Whom would you like to see inspired by Finnish Design Year?

I hope Finnish Design Year will arouse a positive response on a broad front – to bring about insight of the kind that I have already seen in discussions on this theme. I have previously understood the importance of design in a much narrower than sense than at present, and my idea of design was mainly related to individual “high design”. I feel that here we have an opportunity to give design a kind “positive everyday” image.


3. How can design influence work safety?

This is an important theme for us and it has ranked high in our efforts and focus for many years. To a great degree, work safety is still an issue of attitudes and management, but we believe that our Finnish Design Year project can influence not only possible technical solutions but also these issues of mentality.

Finnish Design Year’s prominent theme of “Design ON - Design OFF” can be a way of developing solutions for work safety. To give safety and especially the lack of safety high prominence can be a highly efficient means.

With regard to the Finnish Design Year collaborative project, I would like to see a comprehensive approach to the theme in terms of concept and concrete solutions to specific problems, with the means of product and graphic design alike. In fact, I am expecting a great deal from the project.


4. In what direction is housing construction developing? What do you see as its current trends?

I believe that habitation and housing will develop along the same lines as other areas of consuming. With their choice of housing, people seek to express their lifestyle, showing that they belong to a “tribe” sharing the same values. At the same, there is a growing desire for distinction within the group through individual solutions. This motivates and forces developers and community planners to seek new ways of involving the end-users more closely in the planning of housing areas to provide them with individual dwelling environments. We thus need a new kind of urban design and housing design, and the participation of residents in the whole process.


5. You are building a house. What is the most difficult design problem that you have had to solve?

I have been fortunate in collaborating with a skilled architect. He has realized the overall and detailed design in an excellent manner as part of our family idea of habitation, with a significant contribution to design-related architectonic issues. Collaboration with the architect has proceeded smoothly, and we have influenced part of the design, especially for the interior, to a great deal, which means that our role has not been limited to accepting the architect’s solutions.

An individual design challenge in which we played a major role was the kitchen. It is a kind of overall design task involving pre-designed components. The kitchen is an important element in our own lifestyle and for spending time with our friends, which means that we had every desire to have our say!




 

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