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Anne Laakso,
Brand Manager, Ruukki
1. Why do we need the
Finnish Design Year?
The Finnish Design Year is needed to wake
people up to see what a big influence design has on their lives. It is
also needed to mend the somewhat elitist image that design has. Design
is too often understood narrowly as something aesthetic. Obviously it is
that, too, but it is primarily an integral part of objects’ usability.
2. Who would you like to see inspired by the Finnish Design Year?
Companies that have up until now not considered design as a competitive
tool. We also hope that consumers would learn to demand better design
and usability. By actively participating in the Finnish Design Year we
also believe our staff will be inspired to take a deeper interest in
design and its significance.
3. Ruukki has updated its visual
identity. Why?
We are undergoing a dramatic change from a steel
company to a customer-oriented provider of metal-based solutions. The
change will affect the ways we operate, our company structure and our
products. The new visual image of Ruukki supports and communicates this
change.
4. Why is design important for heavy industry?
Functionality and feasible solutions are the key in heavy industry. It
would be great, though, if on top of that the visual appearance of our
products is of high quality and pleasing to the eye. By way of design,
we can stand out from our competitors and mass production. Although
design is a fairly unknown concept in heavy industry, product
development has thoroughly embraced it. In that context it means
usability, clarity of design, easy installation, easy maintenance and a
choice of materials. A genuinely customer-oriented approach requires
that design be given more attention.
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Living Design architecture competition - and the winners
are...
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Ruukki at the Habitare 05 fair
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more
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