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MTV 3
Virpi Kunttu, AD
1. Why is Finnish
Design Year needed?
Design is generally viewed in very limited
terms. Finnish Design Year is needed to help people understand better that
design is not just the design object. It is not just the surface, but
something that influences content directly, bringing forth its best
aspects. At best, design is available to all the senses. It arouses
emotions.
2. Whom would you particularly like to see
inspired by Finnish Design Year?
Particularly those who buy or
commission design in one way or another; they make the initial choices
before the end-user. A well-planned and designed product stands out
favourable among other similar products, producing a benefit for everyone
from consumers, to the designer and the commissioning client.
3. When speaking of design, we rarely come to think of its strong presence in
electronic media. Who are the “unseen” heroes and creators of design on
your channel?
Everyone who contributes to what programmes and
the channel look like and sound: directors, cameramen, editors, graphic
designers, composers, products – employees of the channel and our
associates alike.
4. How does growing interest in design
affect the products of your company?
How we look and sound is a
concern of growing importance to which devote increasing effort. We want
to trim our channel and our electronic media into increasingly better
shape.
5. Can design become a ”media phenomenon”?
What do you mean by ”media phenomenon”? The answer is yes if design touches
upon or impacts ”the world at large” and has significant content.
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